{"id":282,"date":"2021-11-28T09:07:04","date_gmt":"2021-11-28T17:07:04","guid":{"rendered":"https:\/\/www.freedombyamazon.com\/?p=282"},"modified":"2021-11-28T09:07:07","modified_gmt":"2021-11-28T17:07:07","slug":"musings-on-the-buy-box","status":"publish","type":"post","link":"https:\/\/freedombyamazon.com\/blog\/musings-on-the-buy-box\/","title":{"rendered":"Musings on the Buy Box"},"content":{"rendered":"\n<p>The basic premise of the Buy Box is that Amazon wants the Buyer to have the best shopping experience. This experience is measured against Amazon, then compared to other Sellers. FBA is not required, but a Professional Account is.<br><\/p>\n\n\n\n<p>For example, Seller A has a Positive Feedback Score of 100%, but only has 12 Feedbacks. Seller B has a Positive Feedback of 98% but has 12,000 Feedbacks. The Buy Box will likely go to Seller B even though they have a lower Feedback %.<br><\/p>\n\n\n\n<p>Or I live on the West Coast, and you live on the East Coast. Seller A&#8217;s Inventory is in New Jersey. Seller B&#8217;s is in California. Seller A will get the Buy Box for you, Seller B will get it for me. Inventory location is important.<br><\/p>\n\n\n\n<p>We can work out a good deal of what is important, but not necessarily all the details, certainly not the formula.<br><\/p>\n\n\n\n<p>Here are some other factors.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Professional Account is required<\/li><li>Account Health<\/li><li>Account Age<\/li><li>Number of different ASINs offered by the Seller. More is better.<\/li><li>Physical location of available inventory<\/li><li>Price (NOT the only factor. Not even the main one.)<\/li><li>Number of Sellers<\/li><\/ol>\n\n\n\n<p>Focus on building your business with more and more products, products with higher quality, pricing competitively, but not the lowest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The basic premise of the Buy Box is that Amazon wants the Buyer to have the best shopping experience. This experience is measured against Amazon, then compared to other Sellers. FBA is not required, but a Professional Account is. For example, Seller A has a Positive Feedback Score of 100%, but only has 12 Feedbacks. &#8230; <a title=\"Musings on the Buy Box\" class=\"read-more\" href=\"https:\/\/freedombyamazon.com\/blog\/musings-on-the-buy-box\/\" aria-label=\"Read more about Musings on the Buy Box\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,3,12],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","hentry","category-basic-info","category-improving","category-listing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6aoKM-4y","jetpack-related-posts":[{"id":316,"url":"https:\/\/freedombyamazon.com\/blog\/amazons-send-to-amazon-work-flow\/","url_meta":{"origin":282,"position":0},"title":"Amazon&#8217;s &#8220;Send to Amazon&#8221; Work Flow","author":"John Larson","date":"December 23, 2022","format":false,"excerpt":"In 2022, Amazon implemented a mandatory change to the FBA shipment process. They call it Send to Amazon, and claim it makes the FBA shipment process easier. Well, according to many, it isn't easy -- At All. It is Soooo Confusing! The truth is, it is a change, and change\u2026","rel":"","context":"In &quot;Processes&quot;","block_context":{"text":"Processes","link":"https:\/\/freedombyamazon.com\/blog\/category\/processes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":334,"url":"https:\/\/freedombyamazon.com\/blog\/my-send-to-amazon-wont-print-fnsku-labels\/","url_meta":{"origin":282,"position":1},"title":"My Send to Amazon Won&#8217;t Print FNSKU Labels","author":"John Larson","date":"March 6, 2025","format":false,"excerpt":"Amazon has both a SKU and an FNSKU data ID for each of your listings. The SKU is your free-form text you use to identify \"this\" listing. The FNSKU is Amazon's generated data for THEM to identify your item in their warehouse system. They are not interchangeable when referring to\u2026","rel":"","context":"In &quot;Prepping&quot;","block_context":{"text":"Prepping","link":"https:\/\/freedombyamazon.com\/blog\/category\/prepping\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":108,"url":"https:\/\/freedombyamazon.com\/blog\/what-should-i-sell\/","url_meta":{"origin":282,"position":2},"title":"What Should I Sell?","author":"John Larson","date":"October 23, 2016","format":false,"excerpt":"\"What should I sell?\" or \"How do you find something to sell?\" This is pretty much the first question anyone asks when thinking about selling online. It's the same for selling on Amazon. \"What should I sell and how do I find it?\" I recently did a quick \"count\" and\u2026","rel":"","context":"In &quot;Buying Right&quot;","block_context":{"text":"Buying Right","link":"https:\/\/freedombyamazon.com\/blog\/category\/buying-right\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":197,"url":"https:\/\/freedombyamazon.com\/blog\/labels-barcodes-numbers-and-codes-what-they-are-and-where-and-why-you-need-them\/","url_meta":{"origin":282,"position":3},"title":"Labels, Barcodes, Numbers, and Codes &#8212;  What They Are and Where and Why You Need Them","author":"John Larson","date":"December 18, 2019","format":false,"excerpt":"What do all those numbers and codes mean, anyway? Let's find out. Sandi & I have been in retail since - well, I don't know when. We had our own shop from 1971 to 1989. Sandi managed card shops all along the West Coast from 1985 until 2002. We both\u2026","rel":"","context":"In &quot;Listing&quot;","block_context":{"text":"Listing","link":"https:\/\/freedombyamazon.com\/blog\/category\/listing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":101,"url":"https:\/\/freedombyamazon.com\/blog\/the-excitement-a-new-seller-brings\/","url_meta":{"origin":282,"position":4},"title":"The Excitement a New Seller Brings","author":"John Larson","date":"September 3, 2016","format":false,"excerpt":"We've been dong this FBA business since 2013. We've been successful, and made a fair bit of money. But, as with anything, it all soon becomes routine and seems like work. That's why getting someone new up and running is so important to us. It re-invigorates us and gets us\u2026","rel":"","context":"In &quot;Improving&quot;","block_context":{"text":"Improving","link":"https:\/\/freedombyamazon.com\/blog\/category\/improving\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":150,"url":"https:\/\/freedombyamazon.com\/blog\/list-it-get-your-purchase-on-the-shelf\/","url_meta":{"origin":282,"position":5},"title":"List It! Get Your Purchase &#8220;On the Shelf&#8221;!","author":"John Larson","date":"July 7, 2017","format":false,"excerpt":"From the 3 \"Success\" rules, we've covered Finding It. Now, it's time to List It! If the product is already available on Amazon, Listing it is a simple matter of adding your products to the existing Catalog listing. You can do this from inside the Amazon Seller free app on\u2026","rel":"","context":"In &quot;Listing&quot;","block_context":{"text":"Listing","link":"https:\/\/freedombyamazon.com\/blog\/category\/listing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/freedombyamazon.com\/blog\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freedombyamazon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freedombyamazon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freedombyamazon.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/freedombyamazon.com\/blog\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":1,"href":"https:\/\/freedombyamazon.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"predecessor-version":[{"id":283,"href":"https:\/\/freedombyamazon.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions\/283"}],"wp:attachment":[{"href":"https:\/\/freedombyamazon.com\/blog\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freedombyamazon.com\/blog\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freedombyamazon.com\/blog\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}