{"id":236,"date":"2020-11-16T18:24:04","date_gmt":"2020-11-17T02:24:04","guid":{"rendered":"https:\/\/www.freedombyamazon.com\/?p=236"},"modified":"2020-11-17T07:58:50","modified_gmt":"2020-11-17T15:58:50","slug":"amazons-virtual-bundle-for-fba","status":"publish","type":"post","link":"https:\/\/freedombyamazon.com\/blog\/amazons-virtual-bundle-for-fba\/","title":{"rendered":"Amazon’s Virtual Bundle for Brand Registry FBA"},"content":{"rendered":"\n

A few months ago, Amazon announced a new feature for Brand Registry FBA Sellers: Virtual Bundles.<\/p>\n\n\n\n

I’ve known about them since then, but only recently took at a look for a client. Virtual Bundles really look useful for those of us with several ASINs in FBA that look to be complimentary.<\/p>\n\n\n\n

In a typical Bundle scenario, you have or find 2 or more products that go together, and you create a brand new listing for them, package them together, and send them in to FBA. This usually requires new photos, a title, description, etc. The biggest hurdle is the UPC code or GTIN Exemption. (GTIN = Global Trade Item Number.)<\/p>\n\n\n\n

Then, figure out how to package and label it, and then send it in.<\/p>\n\n\n\n

A Typical Way to Find What to Bundle<\/p>\n\n\n\n

When my clients ask, “How do I know what to bundle? I need some creativity.”<\/p>\n\n\n\n

I usually respond by saying, “Sell what’s already selling.”<\/p>\n\n\n\n

And then I point them to any typical Item Catalog Page.<\/p>\n\n\n\n

By scrolling down the page a bit, Amazon tells you what and how to bundle.<\/p>\n\n\n\n

Find the “Frequently Bought Together” section.<\/p>\n\n\n\n

BOOM!<\/p>\n\n\n\n

Amazon told you what to bundle. <\/p>\n\n\n\n

Now, Source the items, create the Bundle and Listing, and you’re golden.<\/p>\n\n\n\n

Also, by scrolling a bit farther, Amazon will show you more obscure Bundle recommendations. <\/p>\n\n\n\n

Find: “Customers who bought this item also bought”. and you’l get more ideas if what and how to bundle.<\/p>\n\n\n\n

There Is a New Way<\/p>\n\n\n\n

There is a new way to get this all done, and Amazon does most of it for you.<\/p>\n\n\n\n

With the Virtual Bundle, you are able to combine 2 to 5 of your Existing ASINs into a Bundle, complete with its own ASIN and product page. Nothing to do on your part except to create it.<\/p>\n\n\n\n

Here is the link to the Virtual Bundle creation page. https:\/\/sellercentral.amazon.com\/bundles\/create?ref_=ag_xx_shel_xx<\/a><\/p>\n\n\n\n

The problem is that the items you want to bundle must already be located in Amazon Fulfillment Centers to get this treatment.<\/p>\n\n\n\n

The Amazon Help article for Virtual Bundles states that the number of Virtual Bundles available will be based on the least quantity of the components.<\/p>\n\n\n\n

This means you don’t have to worry about running out. Amazon adjusts Bundle availability as the individual items sell.<\/p>\n\n\n\n

Give It a Try<\/p>\n\n\n\n

I’m going to Find and List a couple of Virtual Bundles with our existing ASINs. <\/p>\n\n\n\n

I won’t have to Ship It, because Amazon already has them. <\/p>\n\n\n\n

Then I’ll Repeat.<\/p>\n\n\n\n

I’m going to give it a try.<\/p>\n\n\n\n

How about you? Let me know how it works out for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

A few months ago, Amazon announced a new feature for Brand Registry FBA Sellers: Virtual Bundles. I’ve known about them since then, but only recently took at a look for a client. Virtual Bundles really look useful for those of us with several ASINs in FBA that look to be complimentary. In a typical Bundle … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,23,12,24,2],"tags":[],"class_list":["post-236","post","type-post","status-publish","format-standard","hentry","category-improving","category-inventory","category-listing","category-prepping","category-selling"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6aoKM-3O","jetpack-related-posts":[{"id":213,"url":"https:\/\/freedombyamazon.com\/blog\/covid-19-and-amazon-fba-shutdown\/","url_meta":{"origin":236,"position":0},"title":"Covid-19 and Amazon FBA Shutdown","author":"John Larson","date":"March 17, 2020","format":false,"excerpt":"We've all been dealing with the Wuhan Virus in various ways. I hope you are all in good health. Sandi and I are hunkered down on the farm and limiting our travels and shopping. We were content to rely on Amazon FBA to supplement income, reduced, maybe, but steady. To\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/freedombyamazon.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":140,"url":"https:\/\/freedombyamazon.com\/blog\/getting-it-all-done\/","url_meta":{"origin":236,"position":1},"title":"Getting It ALL Done","author":"John Larson","date":"April 22, 2017","format":false,"excerpt":"The secret to FBA (and any online ecommerce endeavor) is Find It List It Ship It Repeat You have to have something to sell. Finding that ONE item seems like the ultimate goal, but it's not. Products come and go. Styles, interests, fads, new technology, celebrities, even companies, all change\u2026","rel":"","context":"In "Processes"","block_context":{"text":"Processes","link":"https:\/\/freedombyamazon.com\/blog\/category\/processes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":197,"url":"https:\/\/freedombyamazon.com\/blog\/labels-barcodes-numbers-and-codes-what-they-are-and-where-and-why-you-need-them\/","url_meta":{"origin":236,"position":2},"title":"Labels, Barcodes, Numbers, and Codes — What They Are and Where and Why You Need Them","author":"John Larson","date":"December 18, 2019","format":false,"excerpt":"What do all those numbers and codes mean, anyway? Let's find out. Sandi & I have been in retail since - well, I don't know when. We had our own shop from 1971 to 1989. Sandi managed card shops all along the West Coast from 1985 until 2002. We both\u2026","rel":"","context":"In "Listing"","block_context":{"text":"Listing","link":"https:\/\/freedombyamazon.com\/blog\/category\/listing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":230,"url":"https:\/\/freedombyamazon.com\/blog\/how-to-ship-products-to-amazon-fba\/","url_meta":{"origin":236,"position":3},"title":"How to Ship Products to Amazon FBA","author":"John Larson","date":"July 17, 2020","format":false,"excerpt":"Someone asked for a \"dumbed down\" version of how to pack and ship to FBA, Here is my response in a FaceBook post. ====================== Dumbed down\u2026 Put 'em in a box. Tape it up. Put labels on 'em. Take 'em to the UPS Store. Not so dumb. -- Create a\u2026","rel":"","context":"In "Basic Info"","block_context":{"text":"Basic Info","link":"https:\/\/freedombyamazon.com\/blog\/category\/basic-info\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":218,"url":"https:\/\/freedombyamazon.com\/blog\/wuhan-woo-hoo\/","url_meta":{"origin":236,"position":4},"title":"Wuhan Woo-Hoo!","author":"John Larson","date":"May 12, 2020","format":false,"excerpt":"What-the! I am not cheering the virus and its devastation, deaths, illness, or economic disaster. Fortunately, Sandi and I are still personally unaffected by the virus. The farm routines, the dogs and walking them, the limited shopping -- nothing really different despite Oregon's lock-down policies. I am woo-hoo-ing our Amazon\u2026","rel":"","context":"In "Improving"","block_context":{"text":"Improving","link":"https:\/\/freedombyamazon.com\/blog\/category\/improving\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":316,"url":"https:\/\/freedombyamazon.com\/blog\/amazons-send-to-amazon-work-flow\/","url_meta":{"origin":236,"position":5},"title":"Amazon’s “Send to Amazon” Work Flow","author":"John Larson","date":"December 23, 2022","format":false,"excerpt":"In 2022, Amazon implemented a mandatory change to the FBA shipment process. They call it Send to Amazon, and claim it makes the FBA shipment process easier. Well, according to many, it isn't easy -- At All. It is Soooo Confusing! 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