{"id":200,"date":"2019-12-31T14:08:20","date_gmt":"2019-12-31T22:08:20","guid":{"rendered":"http:\/\/www.freedombyamazon.com\/?p=200"},"modified":"2021-07-22T07:11:28","modified_gmt":"2021-07-22T15:11:28","slug":"test-test-test","status":"publish","type":"post","link":"https:\/\/freedombyamazon.com\/blog\/test-test-test\/","title":{"rendered":"Test, Test, Test"},"content":{"rendered":"\n

Being impulsive, or spontaneous, or flying by the seat of your pants has its place.<\/p>\n\n\n\n

Just rarely in business.<\/p>\n\n\n\n

Reason, analysis, decision leads to better, more secure business. It won’t be as susceptible to falling off the rails or of sustaining major losses.<\/p>\n\n\n\n

Sure, intuition has a place. But intuition that is based on knowledge and experience, not just a gut feel.<\/p>\n\n\n\n

A case in point is the selection of a profitable product.<\/p>\n\n\n\n

To be profitable, an item needs to sell for more that its total costs.<\/p>\n\n\n\n

First. It has to sell.<\/p>\n\n\n\n

Second. Its total costs must be less than the selling price.<\/p>\n\n\n\n

This seems like it should be obvious. Maybe it is. But often actions don’t prove it so.<\/p>\n\n\n\n

In searching for a product, you might think, “This is cute.” or, “I think this would sell really well.<\/p>\n\n\n\n

Maybe so.<\/p>\n\n\n\n

But the odds are not in your favor.<\/p>\n\n\n\n

Even the giant consumer products companies strike out more often than they succeed when introducing a new product. And this is with giant budgets and Testing. They test everything about a new product.<\/p>\n\n\n\n